Genuinely curious: When has Apple done this in the past? iPod to iPhone? Or something else? "And Apple has done this before. It rolls out features that don’t quite make sense at the time, only for their purpose to become obvious later."
Is this common? I buy the logic, but making your current product worse so the market is primed for a better future product seems like an odd strategy. I love the idea of overlaying information on top of the physical world (I remember my college had an AR product that showed you were all the buildings were). Just give that to me when it's ready.
Oooo kind of ! So when Apple launched the iPhone it was an inferior product to blackberry.. harder to type on the glass screen… didn’t have the BBM lock-in ecosystem, etc.. but over time our preferences changed when we realized it was a new experience and new infrastructure that made the *worse metrics* of typing experience less relevant than the value of the new infrastructure at the intersection of software and hardware
Yep, MKBHD was already pondering on this before WWDC: touch glass…https://m.youtube.com/watch?v=0D4cdZCSsfA
Very Impressive!
Genuinely curious: When has Apple done this in the past? iPod to iPhone? Or something else? "And Apple has done this before. It rolls out features that don’t quite make sense at the time, only for their purpose to become obvious later."
iPhone X and FaceID
Absolutely spot on with this!
Thank you!!
Is this common? I buy the logic, but making your current product worse so the market is primed for a better future product seems like an odd strategy. I love the idea of overlaying information on top of the physical world (I remember my college had an AR product that showed you were all the buildings were). Just give that to me when it's ready.
Oooo kind of ! So when Apple launched the iPhone it was an inferior product to blackberry.. harder to type on the glass screen… didn’t have the BBM lock-in ecosystem, etc.. but over time our preferences changed when we realized it was a new experience and new infrastructure that made the *worse metrics* of typing experience less relevant than the value of the new infrastructure at the intersection of software and hardware
Great question !:)!