11 Comments
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Monica's avatar

I am in a weird place where I am tired of constant innovations. Nobody is defending the human mind, the true brains capacity, nor the soul. Well I may be a grandma for thinking like this but I stick to what I know in my bones.

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Philip Teale's avatar

Yep, MKBHD was already pondering on this before WWDC: touch glass…https://m.youtube.com/watch?v=0D4cdZCSsfA

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Daniels_daniel's avatar

Very Impressive!

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Lisa D. Sparks's avatar

Genuinely curious: When has Apple done this in the past? iPod to iPhone? Or something else? "And Apple has done this before. It rolls out features that don’t quite make sense at the time, only for their purpose to become obvious later."

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Fana Y's avatar

iPhone X and FaceID

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Ralph Chisholm's avatar

Great analysis, A+. Thank you, this article makes perfect sense: ‘the weaning away from what we gave you to, the next thing’. Research & Development and Marketing Departments gets bonuses *lol* How about Risk Management though? Do (/Did) they consult with Ophthalmologists about eye care concerns?; Traffic safety analysts about sudden notifications popping up while a driver is wearing the glasses?; Psychologists/Psychiatrists about impact of Constant vision-brain engagement throughout the day? Etc.? If this is the prescription of what will be, are they going to allow the people responsible for putting together the ‘Possible Side Effects’ section to list them predominately? I hope so. Could be a great product for an informed consumer base that would like to have them.

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Don Allen Stevenson III's avatar

Absolutely spot on with this!

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Sinéad Bovell's avatar

Thank you!!

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Sedale's avatar

Is this common? I buy the logic, but making your current product worse so the market is primed for a better future product seems like an odd strategy. I love the idea of overlaying information on top of the physical world (I remember my college had an AR product that showed you were all the buildings were). Just give that to me when it's ready.

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Sinéad Bovell's avatar

Great question !:)!

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Sinéad Bovell's avatar

Oooo kind of ! So when Apple launched the iPhone it was an inferior product to blackberry.. harder to type on the glass screen… didn’t have the BBM lock-in ecosystem, etc.. but over time our preferences changed when we realized it was a new experience and new infrastructure that made the *worse metrics* of typing experience less relevant than the value of the new infrastructure at the intersection of software and hardware

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